Friday, 29 April 2011

Tell me what you learn for whole this semester?

This few days I was so busy with my assignments and presentations, until now only I got my chance to stay in front of my computer.

To recall what I had learn from this class for this semester, the most impress is the chapter of creativity ideas and theory. To reach the audience the most easy way is creative advertisement, it is because audience will only be attract to something if it is creative and unique. after attracting the audience there must be message to deliver, the message must be understandable and persuasive to the audience. There are advertisement that have persuasive to motivate the audience to take immediate action for example the McDonalds advertisement that persuade the audience, go to the nearest McDonalds restaurant for a meal.

Secondly, is the chapter about media selected, it is also very important other than having a creative advertisement because if the media selected doesn't reach for your target audience, it is just a waste of moneys and time. The thing I had learned from here is about in magazine, newspapers and print ad; to reach different categories of audience we must choose different media for example, if the product is for young generation we can choose internet as our media because nowadays young people tend to stay in from of the computer whole day long.

Beside on books I also learn from class, how to create a blog. Pn. Nurin taught us step by step on creating blog in class and after that I created this blog with my partner. It was fun to learn and I wish i could have create my own blog later on if I was not so busy with my assignment and exam.

For our group assignment, i must say thank you to my group members that was creative and innovative. We had working together to completed our challenge. We help the four product to advertise, Shhmira, Encera BB cream, MaQ, Aqura shampoo and soap. It is fun to involved in the creative part to design the print ads and also giving ideas to our assignment.

At here i would like to thank to Pn. Nurin that had taught us so much and also thaks to my group members and my partner for so many hard works... ^-^

Choo Ying Mei(126644)

Saturday, 23 April 2011

Assignment 4: Tell me what you learn for whole this semester?

Task 4: Tell me what you learn for whole this semester?

In this e-advertising class, I had learned a lot of knowledge that I don’t learn before. This subject is quite interesting for me.

The knowledge that I learned such as what advertising, the important communications on advertising between with audience, which person include in advertising (such as advertiser, agency, media, audience, and government). The types of advertising likes primary demand stimulation, selective demand stimulation direct respond ad and other. The adverting as communication process includes 3 steps like production, reception, and accommodation and negotiation.

Besides that, the advertising also needs focus on the consumer behavior, AIDA process, segmentation such as the differentiation and positioning on role advertising. Advertising also center of attention on brand loyalty and economies of scale to gain the revenue and increase profit. I also learn the position strategic such as perceptual map and others.

Next, on e-advertising subject the creative idea and theory also important. This is because all advertisement must have their own creativity and unique idea or information to inform, persuade, and remain the target audience. Therefore, the creativity process is important. I also learn that headlines and subheads. This is vital because it’s the first step to attract the audience to read what you are writing mostly on newspaper, magazine, and other resources. The storyboard is important during making ad on TVs media.

The media selected also need to spotlight on e-advertising. They have a lot of media can used such as print ad (poster, flyer, and browser), using newspaper and others. Besides that, using digital interactive media and direct mail also one of other media selected. I also had learned the ad-sense and ad- words during e-ad class. In addition, I also learn how to create a blog. This is more interesting for me and it’s I never learning before.

As a conclusion, e-ad subject is very nice subject. I had learned many information or knowledge on this whole semester. Therefore, I would like to thanks to Puan Nurin teaching us this e-ad subject. I was enjoyable during learning this subject.

Thanks Puan Nurin.

By Kuang Pey Fen ( 126642)

Friday, 8 April 2011