This few days I was so busy with my assignments and presentations, until now only I got my chance to stay in front of my computer.
To recall what I had learn from this class for this semester, the most impress is the chapter of creativity ideas and theory. To reach the audience the most easy way is creative advertisement, it is because audience will only be attract to something if it is creative and unique. after attracting the audience there must be message to deliver, the message must be understandable and persuasive to the audience. There are advertisement that have persuasive to motivate the audience to take immediate action for example the McDonalds advertisement that persuade the audience, go to the nearest McDonalds restaurant for a meal.
Secondly, is the chapter about media selected, it is also very important other than having a creative advertisement because if the media selected doesn't reach for your target audience, it is just a waste of moneys and time. The thing I had learned from here is about in magazine, newspapers and print ad; to reach different categories of audience we must choose different media for example, if the product is for young generation we can choose internet as our media because nowadays young people tend to stay in from of the computer whole day long.
Beside on books I also learn from class, how to create a blog. Pn. Nurin taught us step by step on creating blog in class and after that I created this blog with my partner. It was fun to learn and I wish i could have create my own blog later on if I was not so busy with my assignment and exam.
For our group assignment, i must say thank you to my group members that was creative and innovative. We had working together to completed our challenge. We help the four product to advertise, Shhmira, Encera BB cream, MaQ, Aqura shampoo and soap. It is fun to involved in the creative part to design the print ads and also giving ideas to our assignment.
At here i would like to thank to Pn. Nurin that had taught us so much and also thaks to my group members and my partner for so many hard works... ^-^
From,
Choo Ying Mei(126644)
Friday 29 April 2011
Saturday 23 April 2011
Assignment 4: Tell me what you learn for whole this semester?
Task 4: Tell me what you learn for whole this semester?
In this e-advertising class, I had learned a lot of knowledge that I don’t learn before. This subject is quite interesting for me.
The knowledge that I learned such as what advertising, the important communications on advertising between with audience, which person include in advertising (such as advertiser, agency, media, audience, and government). The types of advertising likes primary demand stimulation, selective demand stimulation direct respond ad and other. The adverting as communication process includes 3 steps like production, reception, and accommodation and negotiation.
Besides that, the advertising also needs focus on the consumer behavior, AIDA process, segmentation such as the differentiation and positioning on role advertising. Advertising also center of attention on brand loyalty and economies of scale to gain the revenue and increase profit. I also learn the position strategic such as perceptual map and others.
Next, on e-advertising subject the creative idea and theory also important. This is because all advertisement must have their own creativity and unique idea or information to inform, persuade, and remain the target audience. Therefore, the creativity process is important. I also learn that headlines and subheads. This is vital because it’s the first step to attract the audience to read what you are writing mostly on newspaper, magazine, and other resources. The storyboard is important during making ad on TVs media.
The media selected also need to spotlight on e-advertising. They have a lot of media can used such as print ad (poster, flyer, and browser), using newspaper and others. Besides that, using digital interactive media and direct mail also one of other media selected. I also had learned the ad-sense and ad- words during e-ad class. In addition, I also learn how to create a blog. This is more interesting for me and it’s I never learning before.
As a conclusion, e-ad subject is very nice subject. I had learned many information or knowledge on this whole semester. Therefore, I would like to thanks to Puan Nurin teaching us this e-ad subject. I was enjoyable during learning this subject.
Thanks Puan Nurin.
By Kuang Pey Fen ( 126642)
In this e-advertising class, I had learned a lot of knowledge that I don’t learn before. This subject is quite interesting for me.
The knowledge that I learned such as what advertising, the important communications on advertising between with audience, which person include in advertising (such as advertiser, agency, media, audience, and government). The types of advertising likes primary demand stimulation, selective demand stimulation direct respond ad and other. The adverting as communication process includes 3 steps like production, reception, and accommodation and negotiation.
Besides that, the advertising also needs focus on the consumer behavior, AIDA process, segmentation such as the differentiation and positioning on role advertising. Advertising also center of attention on brand loyalty and economies of scale to gain the revenue and increase profit. I also learn the position strategic such as perceptual map and others.
Next, on e-advertising subject the creative idea and theory also important. This is because all advertisement must have their own creativity and unique idea or information to inform, persuade, and remain the target audience. Therefore, the creativity process is important. I also learn that headlines and subheads. This is vital because it’s the first step to attract the audience to read what you are writing mostly on newspaper, magazine, and other resources. The storyboard is important during making ad on TVs media.
The media selected also need to spotlight on e-advertising. They have a lot of media can used such as print ad (poster, flyer, and browser), using newspaper and others. Besides that, using digital interactive media and direct mail also one of other media selected. I also had learned the ad-sense and ad- words during e-ad class. In addition, I also learn how to create a blog. This is more interesting for me and it’s I never learning before.
As a conclusion, e-ad subject is very nice subject. I had learned many information or knowledge on this whole semester. Therefore, I would like to thanks to Puan Nurin teaching us this e-ad subject. I was enjoyable during learning this subject.
Thanks Puan Nurin.
By Kuang Pey Fen ( 126642)
Friday 8 April 2011
Assignment 3: Copywriting with the creative pyramid: BURGER KING Ads
Copywriting with the creative pyramid: BURGER KING Ads
Attention
Interest
Credibility,
Desire
Action
Attention
Interest
Credibility,
Desire
Action
Tuesday 5 April 2011
Friday 18 March 2011
1st e-ad assignment.: Describe any product using everyday and may not get out without it.
The 1st e-ed assignment:Describe any product using everyday and may not get out without it.
The product that I’m using every day and may not get out without it is my laptop Compaq Presario V3000. This laptop is much important and meaningful for me cause of this laptop is given as a present when I was successes entered the local university at UUM on 2008 years. I’m so excited and treasured my laptop.
Everyday I’m using this laptop to study, review, doing assignment, online search information, face booking and other. I’m treating it as my second boy friend.
Bring to mind on semester 3, my laptop had hacker by virus. On that moment, I was very despondent. I had send my laptop to format but unfortunately it’s fail to do well. I’m so self-accusation cause of didn’t protect my laptop well. I also have a try to send my laptop to other computer service shop to do the “operation” again. Finally, my laptop was saved. I’m was happy and very thanks to them had success saved my laptop life.
As a conclusion, I’m very thanks to my family to present me this great Compaq laptop. This laptop accompany me whatever I are. I promise myself will try my best to protect it till my future life. This is because my Compaq laptop has contained a lot of wonderful memories with my family, friends, and so on.
by Kuang Pey Fen (126642)
The product that I’m using every day and may not get out without it is my laptop Compaq Presario V3000. This laptop is much important and meaningful for me cause of this laptop is given as a present when I was successes entered the local university at UUM on 2008 years. I’m so excited and treasured my laptop.
Everyday I’m using this laptop to study, review, doing assignment, online search information, face booking and other. I’m treating it as my second boy friend.
Bring to mind on semester 3, my laptop had hacker by virus. On that moment, I was very despondent. I had send my laptop to format but unfortunately it’s fail to do well. I’m so self-accusation cause of didn’t protect my laptop well. I also have a try to send my laptop to other computer service shop to do the “operation” again. Finally, my laptop was saved. I’m was happy and very thanks to them had success saved my laptop life.
As a conclusion, I’m very thanks to my family to present me this great Compaq laptop. This laptop accompany me whatever I are. I promise myself will try my best to protect it till my future life. This is because my Compaq laptop has contained a lot of wonderful memories with my family, friends, and so on.
by Kuang Pey Fen (126642)
Wednesday 16 March 2011
The 1st assignment: the product that i will not getting out without it
Ping pong deluxe crackers
The product i choose is this Ping pong deluxe crackers from HupSeng. i really do like it very much. This is actually my breakfast almost every morning. In the morning i will grab 4 to 5 pieces of it as my breakfast before going to school, it had become my habits since 2003 that was my form 3 school life. I will usually eat it with Milo or coffee, may be some time add on some fruit jam is also nice.
It has become my routine to repurchase this product every month. Once I went to a supermarket I will grab about 4 pack of this crackers. Even the cashier of the supermarket known me for buying Ping pong crackers as my routine.
Beside this product from Ping pong i also prefer others product from this brand, cookies and cream crackers. They are also my choice for my breakfast mate.
From ying mei
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